In the beginning...

Ok, so this is the first blog. The start of something beautiful, grand, random, and quite probably useless.

The plan for this blog is subject to change but given my interests, it's going to focus on a fairly eclectic mix of music, sport, technology, and general thinking. Some potential topics floating around in my head include:

• An album review of Karnivool's new album 'Sound Awake'
• Some opinions on why The Dillinger Escape Plan continue to produce some of the most intense moments in music
• Commentary on the Brisbane Lions and why Jonathan Brown is so courageous he'd run with the flight of the ball into a pack even if that pack included Chuck Norris trying to scissor kick him in the head. He'd probably still take the mark too.
  
• A look at reliable software delivery - I work in IT and need to put a preso together on this soon so I should have an opinion on it!

When it comes down to it, I'm not sure of the distinct purpose behind this blog. Surely it can only really do more harm than good? Perhaps that will depend more on my mental state when putting the blog together. There's many reasons I imagine that people blog, and I don't profess to know much about it but potential reasons are:

1. Fame: the blogger has an opinion on everything and believes their opinion is the right one. Everyone else should agree
2. Communication: with friends, family and communities. In many circumstances this ends up as a bit of a journal. I've tried this several times via various spreadsheets, software, notebooks etc... The best of done is about 1 month before I read back what I've written and think I'm such a tool, I have to stop...
   
3. Building a brand: many businesses out there, including key people in the organisation I work with believe that blogging is an essential part of building your brand. After all, an organisations biggest asset is it's people, their talents and their opinions. The challenge seems to be managing the balance between empowering employees with the freedom to say what they want without worrying about the implications of a 'shoot from the hip' communication attached to the company brand.

In my case, the purpose isn't really defined yet, but from this hopefully I'll get a little bit of everything and the more I do it, the more the purpose will become apparent. Hopefully along the way, somebody will stumble across this and take something from it... even if it's just that they won't bother reading from this blog again...